Google Search: What Does 2013 Say?

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As the year 2013 is in last few days, the search giant Google has released its twelve-monthly ranking of search results. The most understandable significance of these results that Google handles just over 75% of all searches on desktop or …
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Why the Business Owners Should Invest More in Search Engine Optimization – SEO

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Of all the numerous dramatic changes implemented by Google in the year 2013, the 22nd May Penguin update has most profoundly affected the traffic for small business websites. After some severe reductions in traffic, some webmasters at least noticed traffic increases since …
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How to make your Facebook posts useful?

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Facebook marketing isn’t only about what you say; it’s also about when and how you say it. Expression is everything when it comes to “Facebook” the joint in Social Media. It is very important to present brief and friendly content …
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Facebook rolls out shared albums

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In order to make its social network even more social, Facebook rolls out shared albums. Now you can upload photos to an album with your friends simultaneously. In addition to adding multiple uploaders to the album, Facebook has also increased …
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Striking the right tone in emails

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Striking the right tone in your email Since emails lack non-verbal gestures, setting the right tone in emails is crucial to get your message across effectively. Every word, punctuation mark and emphasis must be well-timed. Most of the time, while …
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Why your business shouldn’t ignore email marketing

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Email marketing is one of the most effective, yet most underrated tools used in modern marketing. For some investing time, money and effort in email marketing is nothing more than a futile endeavor since the advent of a more ‘cool’ …
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Introduction to the #Hashtags | Infographic for Facebook users (Part 1)

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The internet is aflood with the news of Facebook introducing hashtags. For  users of other social media platforms like Twitter, Pinterest and Google+ among others, this is nothing new. However, many Facebook users are still curious about this feature, since …
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Top Social Media Influencers of Pakistan | Infographic

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Take a look at what Pakistan loves on Facebook, Twitter, Pinterest and Google+. From top brands to public figures and celebrities and other pages, the social media favorites of Pakistan are an interesting mix. The infographic shows the top ten Pakistani …
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Google is working to make Google Now its new homepage

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Search engine giant Google Inc. is reportedly working to make Google Now its new homepage, bringing the customizable homepage component of its Android phones to the web and to its search page. “Get started with Google Now. Just the right …
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Google Information Security Chief Visits Pakistan

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Google information security engineer and program manager Maarten Van Horenbeeck is in Pakistan to help Pakistani experts secure the rights as well as data of Internet users and protect them from being exploited.  The visit of Horenbeeck, who heads the …
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Social Media Adaptability in Pakistan | An Infographic

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The social media is the most dynamic ecosystem. With a massive number of social media networks popping up and the existing social networks continually evolving, keeping up with all these changes isn’t that easy for everyone. Getting insight about the …
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LinkedIn starts rolling out mentions feature

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LinkedIn has started rolling out a new mentions feature that is reportedly akin to what’s already offered by Twitter and Facebook. The feature will make it easy for LinkedIn users to engage with connections on the professionals’ networking site. Now …
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Google Glass set to go into production in the US

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Google has finally decided to push into production a consumer edition of its long touted electronic eyewear, known as Google Glass, which is said to have the capability of live-streaming audio and images besides performing computing tasks and featuring software …
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Google Politics & Elections for Pakistan launched

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Google has launched a Politics and Elections page for Pakistan “to help Pakistani voters stay informed in the run-up to Election Day” according to the announcement. This page gives an overview of the political scenario of Pakistan as events unfold …
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Facebook is working to introduce hashtags

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Facebook has decided to copy Twitter hashtags to make more money after mimicking its model of sharing content publicly and following strangers. Although several people have been using non-clickable hastags (#) on Facebook, but the social networking giant is officially and seriously …
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Good-bye Google Reader

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Google has announced that it will be shutting down eight products, including the Google Reader, as a part of Google’s spring cleaning. Shutting down or discontinued support of less useful products is hardly surprising since 2011 when Larry Page became …
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Facebook reveals news feed redesign

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Facebook finally revealed its News Feed redesign at its headquarters in California. Even though the social networking site gave a face lift to its search feature recently, yet the news feed redesign represents the first key revamp of the social …
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Facebook is set to unveil new look for newsfeed next week

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In a latest move to overhaul major aspects of its more than one billion members social networking site, Facebook Inc. is all set to unveil a new look for its widely admired “newsfeed” this week. In an email sent to …
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Microsoft opens Outlook.com to the world

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Six months down the line and Microsoft’s new email service Outlook.com is going stronger. The company announced that it is beginning to phase out its Hotmail and start switching users over to Outlook.com, a browser-based e-mail service which has set …
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Twitter smartens up search feature

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Twitter has recently come up with a number of updates to its search results. User can now see archived tweets in search results. Previously, search results on Twitter were confined to tweets that had been made over the past week. …
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Twitter launches advertising services in Pakistan, Middle East, North Africa

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Twitter advertising services are now open in the Middles East, Pakistan and North Africa, the company announced Sunday. The social networking site aims to fully monetize its user base in the region, which grew threefold as Twitter services were extensively …
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Askoli – Digital Media Partner for Connect 2013

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Askoli is proud to be associated with “Connect 2013” for its internet presence & social media marketing. Connect 2013 is the only premium B2B IT exhibition of Pakistan entertaining both local and international clientele on a single platform. The IT event promises …
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Facebook rolls out new search tool called ‘Graph Search’

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Facebook has introduced a new search feature that will let Facebook’s more than a billion users across the globe find almost everything that they and their friends have publically shared on the social networking site. The announcement was made by Facebook …
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Mishal signed Askoli for AGAHI Awards 2013

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Askoli is proud to announce the signing of AGAHI Awards 2013, a venture of Mishal. Mishal works with media enterprises and global development agencies, helping them develop their communication strategies and solutions for better understanding and creating synergies with their …
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New Website Launched for Cantonment Board of Sialkot

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Cantonment Board of Sialkot chooses Askoli to revamp their website. The website provides important information to the public, especially the residents of Cantonment Board Sialkot (CBS) areas, about the scope and scale of services and development activities of the Board. …
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Google executive chairman Eric Schmidt visits North Korea

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Google’s executive chairman, Eric Schmidt, is in North Korea, an isolated nation labeled “rogue” by the United States and several other Western countries. Schmidt’s travel to North Korea, a country having the world’s most restrictive internet policies, has annoyed the …
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Social Communications Organization website relaunch

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Askoli successfully launched the new website of SCO. Social Communications Organization (SCO) is a public sector organization working under Ministry of IT (Government of Pakistan) and the leading telecommunication provider in Azad Jammu & Kashmir and Gilgit Baltistan. SCO provides services includes landline telephony (PSTN), wireless local loop (WLL), …
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SEO is set to experience massive changes in 2013

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Industry experts think that search engine optimization (SEO) is set to experience another year of massive change after a year that shook up the industry with two powerful algorithm updates. Despite high expectations for massive changes, one thing that has …
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Askoli successfully completes newspaper websites for Daily Mashriq and Daily Statesman

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Askoli has been successful in completing two e-paper websites for Khyber Pakhtunkhwa’s  (KPK’s) largest newspaper group – Mashriq. These websites are for the region’s largest circulated Urdu daily – Daily Mashriq and for their English language newspaper – Daily Statesman. …
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Washington Post takes social reader off Facebook

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The Washington Post’s Social Reader app, which collects content from Washingtonpost.com and 90 other news outlets and presents on social media giant Facebook, will move to an outside site at www.socialreader.com, the company said in a statement Friday. Starting this …
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60 Seconds Film Festival

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Askoli is proud to be partnering with Morango Films for 60 Seconds Film Festival. This festival is an exciting opportunity for all upcoming film-makers to showcase their talent. Morango Films is a production house with highly qualified directors and designers and delivers quality …
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The Agahi Awards 2012

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The Agahi Awards are Pakistan’s first Journalism Awards, and they were held in the Pak-China Friendship Center on 28th March 2012. The awards were organized by Mishal Pakistan in order to “reshape the future of journalism” in Pakistan, and leading …
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Pinterest – The Latest in Social Media?

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Facebook, Twitter, Tumblr, Reddit – as far as social media networks go, these are some of the biggest ones in the world at the moment. However, they’re far from being the only ones. Just when you thought competition was over, …
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TEDxLive 2012

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TEDxLive, an extension of TEDx program, was brought to Islamabad for the first time on 1st March, 2012. TEDxMargalla was first launched in Pakistan in 2010. TED stands for Technology, Entertainment and Design, and TEDx is an independent organized TED …
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Facebook Engagement Tips

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Have you been struggling with traffic on Facebook? According to recent research, there are three things which you should try in order to ensure that your numbers keep rising, and fans engage properly with your Facebook page. Take a look …
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What is SOPA?

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Confused by all this talk about SOPA? Well, you’ve come to the right place – this blog post will define and briefly explain what SOPA is and why it’s important. SOPA stands for the ‘Stop Online Piracy Act’ – an …
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Social Media B2B 101- Whys answered

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We have seen a lot of companies focused on selling to consumers (B2C) jumping on the social media bandwagon, adding their chirpy (squeaky, in some cases) voice to the existing social noise. But where are the businesses that are selling …
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Usability Testing and Why we consider it as a Core Skill

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Usability testing is considered to be a core skill in Quality Assurance as it has a specific purpose. The intention is to find whether a system meets it desired purpose and all other skills that we perform to make usability …
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Askoli Retains ISO Certification for 2012

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It gives the Askoli Team great pleasure to announce that once again, we have managed to retain our ISO certification – this time for the year 2012. This achievement was accomplished without any non-conformances, major or minor. No issues were …
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Let’s Learn: Top 5 Social Media Campaigns That Failed Miserably

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For the past year or two, social media has been tentatively explored as the best marketing tool around. Digital marketing agencies are jumping in with both feet on the Social Media bandwagon. Not only this, many of them are even …
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Google+ Pages: What, Why and Who?

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Being the new kid on the social media block, Google+ has a lot to live up to. Hyped up as the best thing to happen to social networking sites, Google+ became a bit of a joke when it failed to …
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Software Reviews in Software Quality Assurance

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The idea for software reviews was initially proposed by Gerry Weinberg in 1970s, in his book the Psychology of computer programming.  A review is a process or meeting during which a work product or a set of work products is …
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Business Blogging – As easy as it seems?

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Lo and behold – everyone who is running a company blog, this post is for you. Call it a cross between blogging 101 and a grandma’s lecture for adolescents. So what makes a blog successful? The same philosophy which makes …
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Creating multiple sites using WordPress

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Developing a single blog site using any popular Open Source CMS like WordPress or Drupal or Joomla is quite easy, and is also a widely adopted norm these days.Now, clients have started demanding multisite blogs solution so that each user …
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Keyword Selection 101- Trickiest SEO Factor

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To build a search engine friendly site the basis is to find relevant and strong list of keywords for the website.  Once you hit the sweet spot, the journey of optimizing your website from there onwards will be smooth with …
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Google Slap: The Curse That Keeps Chasing You!

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Google AdWords account holders know that Google Slap is the curse that chases you wherever you go once you fall victim to it. Many people depending on Google AdWords accounts to develop business via their sites have long been crabby …
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Siri: What the Hype is About

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The new iPhone 4S introduced a much-hyped, but previously unknown function to the smartphone: Siri, Apple’s voice-activated personal assistant. For those of you who don’t know, Siri started out as an independent download in the App store, before it was …
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Community Management & Its importance

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Community Management and its Importance Internet has become a vital part of every individual’s life. In today’s age and time businesses have started realizing how important it is to show their market presence on the web. With limited time and …
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New Facebook Messenger

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Facebook Messenger has received a new upgrade today, adding dozens of features designed to enhance user experience. The messenger is the primary application for member-to-member messaging used by the social networking site, and can be used to exchange texts, pictures …
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Blackberry Services Down

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Blackberry users all over Europe, Asia, Africa and the Middle East have been complaining about losing Blackberry services, restricting them from using Blackberry Messenger or BBM. The crash, which is thought to have occurred at a data centre in Slough, …
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Google+: Exclusive No More

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Since the beginning of its launch, Google+ has been exclusive to members with invites. You could only be a part of the latest social network on the block through referral, making it difficult for Google+ to become too widely-spread among …
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Facebook adds Subscriptions to personal profiles

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Facebook recently added yet another innovation to personal profiles, following the examples set by Google+ and Twitter. The social media giant now provides users with a Subscribe button, which allows any user to follow your posts – similar to Twitter, …
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Social Media Evolution for Gaming Market

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Social Media is an equalizer of influence. With every passing day, it is becoming bigger and better. Every business is embracing social media and creating huge opportunities via social networks, gaming business being one of them.   Social Media Gaming …
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What Some U.S. Businesses Can Do In A Doubtful Outlook For Consumer Spending

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Consumer spending constitutes approx. 70% of the U.S. economy and financial experts fear that current uncertain financial circumstances will have a psychological impact on households, causing them to cut spending, according to a news report by Reuters. What should be …
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Cause and Defect Diagram and its importance in Software Industry

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A Cause-and-Effect Diagram is a graphical representation of possible causes of a specific problem. It helps to identify and show possible causes of a specific problem. When should a team use a Cause-And-Effect Diagram? It is required when you need …
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Research In Motion – Falling Behind, or Recovering Steadily?

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Google Inc.’s recent acquisition of Motorola Mobility Holdings Inc. may have come as very bad news for Research In Motion Ltd. (RIM). The creator of Playbook tablet computers and BlackBerry smartphones has been falling behind for some time now, and …
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Testers, Developers and Software Testing Process: How different things look similar

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No developer intends to create any software which malfunctions, faces bugs and frustrates users. When bugs interrupt usage, developers are usually asked: How did those bugs escape testing? Undoubtedly, countless hours went into the careful testing of hundreds or thousands …
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Thinking about a career in Social Media? Think again!

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I started blogging in the year 2007. At that time, I was done with my intermediate examinations, and decided to blog just to avoid lethal post-exam boredom. Little did I know that one day it would become my field of …
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Need to Create Website Content or Update It? Some Considerations

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If you’re reading this, you’re probably going to start a business and wondering how to go about creating content for your website. Whether yours is going to be an online business or a brick-and-mortar company that will also be selling …
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Randi Zuckerberg hands in resignation at Facebook

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The fact that Mark Zuckerberg has a sister may come as a complete surprise to many people, as the 27-year-old creator of madly popular social networking site Facebook has seldom mentioned her. However, Randi Zuckerberg has been part of her …
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Relationship Building via Facebook How to find a quiet spot in chaos?

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When companies talk about building relationships via Facebook, they generally address it as ‘building relationship with people’; not a specific group of people, tightly defined, but loosely based on their calculations. Because let’s face it; it’s simply not possible to …
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Managing a Social Networking Reputation: Five Essential Tips

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A social networking reputation is just like a real-life one – takes years to build, and seconds to destroy. However, the difference with social media is that more often than not, you yourself may be responsible for the destruction of …
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Social Media and Employment

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After years of protest over the use of social networking facilities (say, the holy Facebook) at the workplace, it seems as if employers have finally conformed to the maxim: “If you can’t beat ‘em, join ‘em.” Recent studies have determined …
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Google Panda Update 2.3 Announced

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Google has announced the most recent update to Google Panda, which took place late last week. The minor update was declared by a Google spokesperson in these words, “We’re continuing to iterate on our Panda algorithm as part of our …
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Latest Developments in the World of Social Media and Technology

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Facebook blocks access from iPad app: resourceful student Marvin Bernal unlocked what can only be called the beta version of an as-yet unreleased Facebook app for Apple’s iPad. Tablets which have been jailbroken could run the software until today, when …
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Google Plus, the smooth assassin on the web

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There was a time when Google and Facebook lived like good, peace-loving creatures of the World Wide Web. The Search Engine Giant and the Social Networking Guru had little common worries, and were too thrilled by their own flights uphill …
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Google+: Three Reasons It Can’t Compete with Facebook

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Google+ has recently emerged as the major competitor for Facebook, and pundits have touted it as the replacement for Facebook. One of our previous posts also gave a detailed introduction to the medium – you can read it here. Despite …
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Analyzing Google+: The latest entrant in Social Media

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Google finally decided to introduce its answer to Facebook. With Microsoft crossing over to search engines, and expansions emerging left and right, it was only a matter of time before the search engine giant decided to take a swipe at …
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Social Media Marketing- agency vs. in-house dilemma

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I have walked into companies of all sizes to pitch Social Media Marketing Plan (or a complete Digital Marketing Plan) with a flashy presentation, stats (the audience don’t know), case studies (they never come across); wooing them to social media. …
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Facebook Introduces In-browser Video Chat

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Facebook unveiled a surprise for its users today with the launch of Facebook video chat, finally showcasing the product which they have been advertising for several months now. Facebook chat has been an integral feature of the social networking site …
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Social Media Day Meet-up

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Global Social Media Day took place on 30th June, and our team at Askoli decided to commemorate the occasion by holding a meet-up in Islamabad! Our team lead Madiha Hamid, along with a group of social media experts, pulled off …
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Test Matrix, an Essential Need for Quality Assurance

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The definition of test matrix alone speaks volume of its importance for the quality assurance task of a product. Here is how I define a test matrix: A test matrix is one of the most simple, useful, and powerful testing …
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My two cents on Social Media Marketing

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Being in the field for a long time, I have an eye for smart new online marketing practices and cost-efficient social media marketing techniques making it to the global horizon. But to my surprise, I still see companies putting painstaking …
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Sales Copy Writers and their Clients – It should always be a partnership

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That is certainly not to say partnership in profits, but collaboration for producing a sales copy that brings in lots of sales. While most sales copy clients do their part by sharing every detail with their writers and most good …
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Askoli Blog Launch

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Our company blog has just been relaunched, and you can access it here! Our experienced team of writers will be contributing regularly, offering readers everything from social media news to SEO analysis to tips for a better Internet marketing campaign …
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News in the World of Social Media

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This week brings with it some new and exciting changes to many of the networking sites which so many of us use. While adjustments like these are made all the time, many of them fade into obscurity faster than you …
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Datran Media acquires Allvoices

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Askoli would like to congratulate social news site Allvoices on their acquisition by Datran Media, one of the leading digital marketing outfits in the USA! Allvoices, which allows users to add posts, videos, pictures and opinions on the site, has …
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Mobilink Careers: Signing and Launch

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Askoli is proud to announce the signing of Mobilink Careers, a venture initiated by Mobilink GSM. The country’s leading cellular network launched its one-of-a-kind project targeting professionals and students in April, with Askoli as the Internet marketing team behind the …
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SMM Basics Part 1: Why Big Brands Struggle with Social Media

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Often we imagine that big brands making their transition to the social media platform would bring the same buzz with them there. But surprise surprise, many of them fall spectacularly short of the expectations attached to them. Here are some …
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Google sends shock waves through ‘Farmers’ update

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Shock waves… shock waves… Its Google again! To cut the long story short: Google has made changes in its notorious algorithm to ensure better results for its users. It is one of the biggest changes in the history of Google’s …
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Five Facebook Pages to Make you go WOW!

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I’ve been trying to find some truly awesome Facebook pages, for quite some time now.
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Google’s new love affair a.k.a. ORIGINAL content

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SEO 101 says ‘Google considers content as the king(or queen)’. Some people took it way seriously and developed sites full of content.(You must be thinking thats not a bad idea!) But well they loaded it with content from here, there …
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What is Software Configuration Management (SCM)

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What is Software Configuration Management (SCM) Everyone needs to change to keep up with the times and adapt accordingly. In this section, I will explain the following few things that are the latest in Software Configuration Management: SCM Activities SCM …
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Adapting to Local SEO

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This is an article i wrote for a client seeking advice on what are the most important factors to consider when going local from global in SEO. I hope you find this informative. Its over cast here in Islamabad, little …
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Signs You’re a Bad Graphic Designer!

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There exist some fundamental mistakes that designers make, causing their work to look like that of an amateur. Be sure to avoid making basic errors mentioned below, to help improve your design. 1)      Lack of  sketching or brainstorming before they …
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Top 5 Critical Metrics in Measuring ROI of Social Media Marketing

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Some days back,, I set to discover what people think are the tbout the top five5 critical factors that need to be taken into account while measuring the ROI of social media marketing. I couldn’t hold myself back from posting this asking the question on LinkedIin as, since I often find a bunch of experts ready to help others and give their input.there who take pleasure in helping others. It should be noted that when I say ‘Ttop 5 critical factors in measuring ROI of social media marketing’, I don’t mean how you are going to measure the ROI of social media marketing absolutely.
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My Backlinking Story

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Every day must do’s if you are starting off with a Backlinking project (off-page optimization) of your site. Drink a glass of milk Eat seven almonds Do deep breathing for 30 minutes Buy a punching box. Health hardly bounces back! …
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Software Quality Assurance (SQA) in Software Development Life Cycle (SDLC)

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Before going into the details as to how SQA plays its role in the SDLC, I will first explain what SDLC is Software Development Life Cycle (SDLC): Software Development Life Cycle or SDLC is basically a set of processes from …
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Software Development Process

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The software development industry comprises heavily of small and medium sized companies who have a tendency to acquire small projects in large numbers and develop them quickly. This approach has a number of benefits as the project takes much lesser …
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Preventive Online Reputation Management: The Real Deal!

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Online Reputation Management (ORM) is the new buzz on the Internet front.
Why?
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Elance- You’re Doing it Wrong!

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How do you know your doing good on Elance? Right now, more than 100,000 businesses are actively tapping into more than 106,000 tested experts on Elance. If you’re reading this, you’re probably one of the 106,000, and have been Elancing …
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Measuring the Unmeasurable: The ROI for Social Media

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My last post gave some tips for selling your social media plan to your boss. Now: If you could send one Tweet to the entire Twitter user-base — which may well presently exceed 10 million — what would that be worth? …
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Warming Your Boss Up To Social Media

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For Ford, it’s a strategic asset to have an executive like Alan; but for most social marketers, winning executive support for a social media trial run is like preparing for a long climb. Once you’ve got the buy-in to try, you still face the challenge of the climb ahead of you.

So how DO you sell social media to the boss?
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Latest SEO Trends and their Benefits

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Trends in SEO industry are rapidly changing and as a result giving hard time to SEO experts. Experts always have to stay updated with all the latest best practices for better results. Following latest SEO trends is crucial to the …
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Let’s try to think what actually we are promoting- a process, a standard or just an idea

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Everyone is very conscious about the quality of their work products and a lot of professional QA persons are doing their best. But none of us is clear enough what actually we are doing in QA. Some people say they …
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The Power of Social Media: Do I need a Social Media Marketing Plan?

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“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin I …
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More or Less SEO Factors

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Come to think of it life is a constant war between ‘more’ or ‘less’; you can hardly decide whether you want to eat more, sleep less or sleep more, eat less; party more, work less or work more, party less. …
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Google Instant: Meant to Change the SEO world

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‘Google is my survival need. I am sure Maslow never thought of that one!’ – maidiya While using search engines, I can never think of a single word to plug into the search bar and that would explain what I …
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Tips for Effective Blog Writing

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Today blogging is one of the most crucial and cost effective tools for companies to promote themselves and spread their message. A spider friendly blog can do wonders for the SEO of your company’s site In this post I want …
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How to Increase Hits to and Conversions from your Website – the Big Picture.

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There are four major ways of increasing hits to and generating conversions or leads from your website: Search (Natural and Paid), Social Media, Blogs, and Affiliates or Partners. The relative weight of each of these channels differs across industries, but …
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Welcome to Askoli’s Blog

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Askoli is an e-marketing company offering a host of solutions ranging from SEO to Reputation Management; in other words a one stop solution to make your presence on the web count. Let me elaborate on some of the great value …
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Askoli enters partnership with NUST for SEO research

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We are proud to announce that Askoli has recently joined hands with National University of Sciences and Technology (NUST) in order to create a strategic partnership with the aim of conducting ground-breaking research in the field of SEO, or Search …
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